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Kathryn W

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Registered: 12th Oct 03
Location: Widnes, Cheshire
User status: Offline

31st Mar 08 at 10:05

Anyone seen it?

Quite Bizarre

Russ

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Registered: 14th Mar 04
Location: Armchair
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31st Mar 08 at 10:45

ttiuwv

Haimsey

Premium Member

Registered: 8th May 05
Location: Nottingham Drives: Corsa B
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31st Mar 08 at 11:15

Made me laugh when i saw it last night

Marcy Marc

White Sport Progress Thread

Paul_J

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Registered: 6th Jun 02
Location: London
User status: Offline

31st Mar 08 at 11:50

its shit. they're trying to do something wacky again.

stubs

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Registered: 30th Jun 02
Location: Bolton
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31st Mar 08 at 12:09

Agree with Paul really... its a bit naff.
I prefer the Visa & the VW Polo adverts

_Allan_

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Registered: 24th Mar 04
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31st Mar 08 at 12:12

The runway one?. I had no fucking idea what the fuck it was advertising until the end

Matt L

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Registered: 17th Apr 06
User status: Offline

31st Mar 08 at 12:12

link?? havent seen it yet

Dom

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Registered: 13th Sep 03
User status: Offline

31st Mar 08 at 12:12

Odd advert, impressive but odd.

http://www.youtube.com/watch?v=_7bVD-cUFTw
^Advert in question

[Edited on 31-03-2008 by Dom]

Russ

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Registered: 14th Mar 04
Location: Armchair
User status: Offline

31st Mar 08 at 13:18

i like it

Robin

Premium Member

Registered: 7th Jan 04
Location: Northants Drives: Clio 182 Cup
User status: Offline

31st Mar 08 at 13:41

quote:
Originally posted by _Allan_
The runway one?. I had no fucking idea what the fuck it was advertising until the end

But you watched it to the end and now you know what it's for, right?

JonnyJ

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Registered: 23rd Sep 05
Location: Scotchland
User status: Offline

31st Mar 08 at 13:42

quote:
Originally posted by Robin

quote:
Originally posted by _Allan_
The runway one?. I had no fucking idea what the fuck it was advertising until the end

But you watched it to the end and now you know what it's for, right?

Yep and it made me so angry i don't want to buy Cadbury's products anymore

Mad Moe

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Registered: 14th Jun 01
Location: Northumberland
User status: Offline

31st Mar 08 at 13:43

Can anyone explain it's relevance to a bar of chocolate though?

Kathryn W

Member

Registered: 12th Oct 03
Location: Widnes, Cheshire
User status: Offline

31st Mar 08 at 13:53

It's not really.

It doesnt need to be. Adverts are to catch people's eye. People will want to watch that and find out whats happening, well most peopl

John

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Registered: 30th Jun 03
User status: Offline

31st Mar 08 at 14:05

I've not seen it yet but the fact people are talking about it on a car forum shows its worked.

_Allan_

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Registered: 24th Mar 04
User status: Offline

31st Mar 08 at 14:07

quote:
Originally posted by Robin

quote:
Originally posted by _Allan_
The runway one?. I had no fucking idea what the fuck it was advertising until the end

But you watched it to the end and now you know what it's for, right?

Mad Moe

Member

Registered: 14th Jun 01
Location: Northumberland
User status: Offline

31st Mar 08 at 14:19

quote:
Originally posted by John
I've not seen it yet but the fact people are talking about it on a car forum shows its worked.

I kinda understand what you're saying but to me it just makes me think what a stupid fucking advert, not oooh I fancy a bar of Dairy Milk

Robin

Premium Member

Registered: 7th Jan 04
Location: Northants Drives: Clio 182 Cup
User status: Offline

31st Mar 08 at 14:25

Yeah, but it's got your attention, like the gorilla one.

Clever bit of marketing TBH.

Even if you say "have you seen that new dairy milk advert, it's fucking gay" to someone down the pub, it's done it's job.

Mad Moe

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Registered: 14th Jun 01
Location: Northumberland
User status: Offline

31st Mar 08 at 14:27

How has it done it's job though? Surely the point of a Marketing Campaign is to get people to purchase their product not think how shit their adverts are?

Robin

Premium Member

Registered: 7th Jan 04
Location: Northants Drives: Clio 182 Cup
User status: Offline

31st Mar 08 at 14:32

The point of a marketing campaign is to sell the item, yes, but it's also to get people to talk about the product.

Even if you say the ad is shit, you've passed on the name of the product to someone else and the next time they want chocolate, the first name they'll think of is Dairy Milk.

All they're really after is the name being banded about all over the place, like it is.

The old advert got thousands of people's attention, they will have gained sales from that without a doubt.

Paul_J

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Registered: 6th Jun 02
Location: London
User status: Offline

31st Mar 08 at 14:53

Yes... but the only reason it works is because the last advert they did was successful robin.

It's the fact people are going 'you seen the new dairy advert? bit shit aint it... nothing like the gorrila one'

IF the gorrilla one had never existed, we wouldn't even be discussing this 'new daily milk advert' - it'd just be a complete flop of a advert.

_Allan_

Member

Registered: 24th Mar 04
User status: Offline

31st Mar 08 at 14:55

The gorilla one sucked though. Mainly because of the Phil Collins soundtrack. Still don't want any more chocolate

Mike

Organiser: North West and North Wales
Premium Member

Registered: 20th May 06
Location: nr. Skipton, North Yorkshire
User status: Offline

31st Mar 08 at 16:28

All this talk of Dairy Milk's making me hungry

Oh shit, it does work

[Edited on 31-03-2008 by Mike B]

dan_c4rsa

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Registered: 12th Dec 06
Location: North Yorks Drives: MK3 Seat Cupra
User status: Offline

31st Mar 08 at 16:32

quote:
Originally posted by Mad Moe
Can anyone explain it's relevance to a bar of chocolate though?

'a glass and a half full of joy'

think its saying the chocolates joyfull and fun and nice - which relates to the trucks having fun when no-one else is there, like someone might enjoy precious time with chocolate - fat pies

but because theres NOTHING relating to the barin the actual advert, its meaning's lost and not easy to recognise, which is what an adverts all about

Gavin

Premium Member

Registered: 3rd Apr 02
Location: West Midlands
User status: Offline

31st Mar 08 at 17:54

I loved the Gorilla one and thought it worked extremely well.... music match... very good ad

BUT the new one is weird and boring and doesnt work particularly well with the music

The VW Polo Confidence ad is by far the best ad on the tele at the moment

Youtube - http://www.youtube.com/watch?v=sN2VukonuWM

pew pew pew pewwwww

jacko198

Member

Registered: 1st Mar 07
Location: Buckinghamshire
User status: Offline

1st Apr 08 at 13:26

Thought it was trafford centre advert at 1st

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