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Author What would CPT mean in a pricing format?
Whittie
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Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
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18th Dec 08 at 11:25   View User's Profile U2U Member Reply With Quote
I'm looking at advertising costs online, and one of them says "45CPT"?

I've gone onto google and typed in define: CPT, and it didn't make much sense tbh.

Thanks for any help
willay
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Organiser: South East, National Events
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Registered: 10th Nov 02
Location: Roydon, Essex
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18th Dec 08 at 11:27   View Garage View User's Profile U2U Member Reply With Quote
Cost Per Thousand

http://www.google.co.uk/search?q=marketing+CPT&btnG=Search&hl=en&safe=off&sa=2

??
Neo
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Registered: 20th Feb 07
Location: Essex
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18th Dec 08 at 11:27   View User's Profile U2U Member Reply With Quote
Carriage paid to ?

Cost per transaction ?
AdZ9
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Registered: 14th Apr 06
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18th Dec 08 at 11:29   View User's Profile U2U Member Reply With Quote
Colon Per Titty
Whittie
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Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
User status: Offline
18th Dec 08 at 12:17   View User's Profile U2U Member Reply With Quote
Cost per thousand would make the most sense, but that seems stupidly cheap for what it is.

Carriage paid to - was the one I didn't understand when I googled it Neo.

Cost per transaction - £45 a leaflet is a bit steep.

Adz - Colon Per Titty.... I don;t think its that mate
Matt H
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Registered: 11th Sep 01
Location: South Yorkshire
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20th Dec 08 at 00:30   View User's Profile U2U Member Reply With Quote
Carriage Paid To is an incoterm mainly used for goods being exported. Kind of a shared global language so that when trading with other countries you don't get mixed up

It sounds very much like cost per thousand in this case
Whittie
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Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
User status: Offline
20th Dec 08 at 02:20   View User's Profile U2U Member Reply With Quote
Aye it is, I found out in the end. It would be £45 x 86 though. So quite an expensive advertising campaign. Gone for straight adverts in a magazine from march through to june, rather than a leaflet in each mag.

 
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