Whittie
Member
Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
User status: Offline
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I'm looking at advertising costs online, and one of them says "45CPT"?
I've gone onto google and typed in define: CPT, and it didn't make much sense tbh.
Thanks for any help
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willay
Moderator Organiser: South East, National Events Premium Member
Registered: 10th Nov 02
Location: Roydon, Essex
User status: Offline
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Cost Per Thousand
http://www.google.co.uk/search?q=marketing+CPT&btnG=Search&hl=en&safe=off&sa=2
??
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Neo
Member
Registered: 20th Feb 07
Location: Essex
User status: Offline
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Carriage paid to ?
Cost per transaction ?
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AdZ9
Member
Registered: 14th Apr 06
User status: Offline
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Colon Per Titty
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Whittie
Member
Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
User status: Offline
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Cost per thousand would make the most sense, but that seems stupidly cheap for what it is.
Carriage paid to - was the one I didn't understand when I googled it Neo.
Cost per transaction - £45 a leaflet is a bit steep.
Adz - Colon Per Titty.... I don;t think its that mate
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Matt H
Member
Registered: 11th Sep 01
Location: South Yorkshire
User status: Offline
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Carriage Paid To is an incoterm mainly used for goods being exported. Kind of a shared global language so that when trading with other countries you don't get mixed up
It sounds very much like cost per thousand in this case
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Whittie
Member
Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
User status: Offline
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Aye it is, I found out in the end. It would be £45 x 86 though. So quite an expensive advertising campaign. Gone for straight adverts in a magazine from march through to june, rather than a leaflet in each mag.
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