_Allan_
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Registered: 24th Mar 04
User status: Offline
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quote:
Originally posted by jacko198
Thought it was trafford centre advert at 1st 
I though it was for the new Heathrow terminal or something
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breezy-1.4
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Registered: 9th Jun 07
Location: Wolver-tramp-ton
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New one is a bit boring. but for arguments sake a gorilla playing 'something in the air' by phill colins isnt very relavant to chocolate either. lol
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Marc
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Registered: 11th Aug 02
Location: York
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Just seen it for the first time. Most random advert in ages!
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deano87
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Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
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Not all Marketing Campaigns are selling a specific product, and the objective isn't to make people buy the product.
The majority of marketing these days (because of cost and inability to measure its success) is to simply create brand awareness. Which this is essentially doing. Not only will it get people talking on 'Cadburysport.co.uk', it has also got people talking about it on 'Corsasport.co.uk', a completely irrelevant market.
So, like people have said, job done.
Someone said that if Cadbury hadn't released the gorilla ad, we wouldn't be talking about this one. What a load of tosh. What was before the Gorilla one? Pretty standard ads.
This airport ad also works, similarly to the gorilla one, because we hardly see humans involved, so in effect, the airport vehicles have come alive.
Cadbury have been quite clever - in using an arguably expensive and unmeasurable medium (TV adverts) they are using the ads format, for viral marketing and web based marketing. We are effectively a channel of communication, do their job for them, free of charge.
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Marc
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Registered: 11th Aug 02
Location: York
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Wise word there Deanaville 
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deano87
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Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
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I'm not paying over £3k a year for nothing you know
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Robbo
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Registered: 6th Aug 02
Location: London
User status: Offline
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Fucking quality ad 
As said, no matter what you think of the ad, and regardless of whether you go and buy the product, they ahve got their brand out there and people are talking about them!
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