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Windows 10 announced
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[quote][i]Originally posted by evilrob[/i] [quote][i]Originally posted by Dom[/i] your whole point is essentially the risk equivalent of sticking the companies worth on 'red' and boils down to the assumption that because the OS suddenly becomes free (to consumers; i imagine MS would keep business licensing the same), users habits suddenly change to purchasing Microsoft services, products (via the app store) - i just don't see this happening.[/quote] I see it more as pandering to user habits; people now think nothing of spending a few quid over a period of weeks or months in some fad game to get ahead (Draw Something, Candy Crush etc.) The freemium model demonstrably works; what Microsoft want, I imagine, is for that sort of thing to be carrying on in the Windows ecosystem, which it currently isn't to any great extent. Desktop is becoming less and less relevant; the future is mobile and cloud. Windows 10 will be an exercise in showing people a great Desktop experience and encouraging consumers to enjoy that experience on other form factors. [quote][i]Originally posted by Dom[/i] On top of that, the pick-up of other services/products/revenue streams for Microsoft to be able to cover the shortfall of losing the OS revenue would have to be truly humongous. And what happens in the event that Microsoft doesn't get the punters? Would they revert back to charging for the OS?[/quote] With competition from Chrome OS, Linux, Android, iOS etc. they need to do something to woo consumers back onto Windows after the relatively poor Windows 8 uptake, and the disastrous Windows RT. I can't see a problem with giving away the first iteration of Windows 10 for free or a nominal amount like £20 and then charging more in the future if the experiment doesn't work out. They've got deep enough pockets to be loss leaders and get market share for a good while. [quote][i]Originally posted by Dom[/i] Thirdly, the 'develop once, deploy across multiple device and architectures' is a nice idea but realistically it only suits a niche market of applications, like indie and game developers - it doesn't help the big packages/suites what so ever as they'll still be re-designing and optimising for the various devices/platforms (WP, RT, x86).[/quote] That's the thing, though - the market likes little niche 'one trick pony' apps. Flappy Bird, for instance. I like what Microsoft are trying to do in terms of blurring the lines between desktop and portable devices, both from a development and a consumer standpoint. [quote][i]Originally posted by Dom[/i] To be honest, i think we'll see Microsoft moving Windows to a subscription based service similar to what Adobe does with their packages.[/quote] Not a bad idea. I guess we'll wait and see. [Edited on 10-10-2014 by evilrob] [/quote]
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