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Just ordered my free walk-o-meter....
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[quote][i]Originally posted by corsa5dr[/i] [quote][i]Originally posted by Tim[/i] [quote][i]Originally posted by shawboy[/i] whats with all big companies giving these away? first it was mcdonalds the sun had them free in the paper yesterday and now walkers crisp are giving them away too. are these a thing everyone must have these days? [/quote] McDonalds and Walkers hmmmm... maybe they're feeling guilty for making the whole country fat :lol: [/quote] Not far off really:P Itll be to do with something called CSR- Corporate social responsibility, e.g a company acts responsibily within its environment as to satisfy shareholders/attract investment. The "healthy revolution" is a trend at the moment to make the company healthier, its a big issue within the government and companies are using it. The last issue along this scale would have been the Green movement. There is a trend between good CSR and shareholder investment/stakeholder satisfaction, which is why these things happen. Additionally its a marketing ploy to get the brand in the customers head, people went to mcdonalds to get a stepometer as a novelty item, and bought a meal at the same time. It reinforces the brand with customers and makes sure it remains in their "evoked set"- which is basically a shortlist of products that remains in your head when you search for a product. [/quote]
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